Southern Sun Elangeni & Maharani
15 August 2019
OTA commissions are hurting hotel revenue worldwide. Come to the DBI 2019 to learn how your hotel can reverse this trend.
We are bringing together hoteliers and digital marketing experts to discuss trends, strategy and , of course, how to power those all-important direct bookings.
Agenda & topics 2019
Online reviews have a 95% influence on hotel bookings. This is because a hotel stay is an intangible experience and prospective guests rely on the feedback from past guests in deciding whether to book at a property or not. Tactics for increasing the volume and velocity of reviews will be explored in this section.
Discover how you can stay in the running to become the chosen hotel. Discover how you can map your content to the 4 traveler micro-moments: Dreaming, Planning, Booking & Experiencing stages.
Hoteliers have a very complex relationship with OTAs. The relationship is fraught with a lot of bottlenecks and challenges that need to be addressed if the hotel is to retain its revenue and guest data.
The speaker will show you how you can strategically deploy your customer relationship solution to fully support your Sales and Marketing function. You will learn how you can effectively handle all activities and contacts with your guests, enabling you to maximise your profits.
Being mobile first is very fundamental to your marketing mix. In this section, we will explore ways to lay foundations for your mobile strategy by evaluating what the future holds and more.
The battle for the attention of your guests has never been more intense. Fortunately, there are a few ways to help ease your hotel email marketing efforts to retain customers.
The Science Behind a High-Performing Hotel Website: A high-performing hotel website is based on science, not guesswork. It leads travel shoppers down a logical path to the booking engine. In this discussion, the speaker will examine the critical elements of successful hotel website – one that turns lookers into bookers.
We can't wait to host you !
Our panel of industry experts will upack the latest hotel booking behaviours, the strategies to reach the in-market audience and tactics that boost hotel loyalty
The agenda for this full-day event is a hand-picked selection of carefully curated content structured to help you win the direct bookings battle. With OTAs reportedly spending over $6 billion in ad spend, you cannot afford not to attend as you might see you distribution costs exploding exponentially year after year.
Who should attend
- General Managers
- Chief Financial Officers
- Chief Marketing
- Social Media Community
- Marketing Managers
- Marketing Co-ordinators
- Public Relations
- Business Development
- Sales Professionals
- Service Managers
- Guest Services Managers
Our exciting line up of travel marketing experts
You will also get an opportunity to discuss in detail your marketing challenges with hotel marketing professionals.