Direct Booking Indaba 2017

PREVIOUS EVENTS

OTA commissions are hurting hotel revenues worldwide.

People came the DBI 2017 to learn how your hotel can reverse this trend

We brought together hoteliers and digital marketing experts to discuss trends, strategy and, of course, how to power those all-important direct bookings.

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EVENT GALLERY

Take a peek inside our Wonderworld

Our exciting line up of travel marketing experts will unpack the latest travel shopping trends, insights and Innovative strategies that will put you in the driving seat. We have gone to great lengths to make this Indaba a ground breaking event that will equip hoteliers, revenue managers and decision makers like yourself with the requisite direct booking knowledge and skills.

The agenda for this full-day event is a hand-picked selection of carefully curated content structured to help you win the direct bookings battle. With OTAs reportedly spending over $6 billion in ad spend, you cannot afford not to attend as you might see you distribution costs exploding exponentially year after year.

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What our guest got !

What the guest go is an opportunity to discuss in detail your marketing challenges with hotel marketing professionals.

Additionally, industry leaders from South Africa Tourism, FEDHASA, Department of Tourism & Cape Town Tourism shared priceless insights and policy issues regarding the industry in South Africa.

Come to the Direct Bookings Indaba 2017 to benchmark, strategise, and network with likeminded professionals – and walk away with invaluable knowledge. Unlike any other event or expo, our sole focus is to empower you to take back control of your online presence.

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AGENDA 2017

Modern travel shopper journey

Using social media in travel marketing.

How innovative advertising drives direct bookings.

Word of mouth in social and online media: the direct booking journey

The art & science of a winning hotel website.

Wifi marketing – How to maximize guest on-stay engagement.

Revenue & Spending – Converting direct bookers into big spenders.

Why they attended

The agenda for this full-day event is a hand-picked selection of carefully curated content structured to help you win the direct bookings battle. With OTAs reportedly spending over $6 billion in ad spend, you cannot afford not to attend as you might see you distribution costs exploding exponentially year after year.

Who Attended

  • Hoteliers
  • General Managers
  • Chief Financial Officers
  • Chief Marketing
  • Managers
  • Social Media Community
  • Managers
  • Marketing Managers
  • Marketing Co-ordinators
  • Public Relations
  • Managers
  • Business Development
  • Executives
  • Sales Professionals
  • Service Managers
  • Guest Services Managers

Accreditations

Previous Speakers

Other speakers where from the following industry stakeholders: SAT, Dept, cape town tourism.

Velly Bosega

Founder & CEO at Adclick Africa

Velly Bosega

Founder & CEO
Derek Martin

Total Revenue Specialist at TrevPAR

Derek Martin

Total Revenue Specialist
Marcus Zandhuis

Founder & Managing Director at CapeTownMagazine.com

Marcus Zandhuis

Founder & Managing Director
Didimalo Molefe

Guest Loyalty Professional at AdClick Africa

Didimalo Molefe

Guest Loyalty Professional
Chris Fanner

Hotel Marketing Specialist at Adclick Africa

Chris Fanner

Hotel Marketing Specialist
Zilé de Kock

Marketing Manager at Dyer Island Cruises, Marine Dynamics

Zilé de Kock

Marketing Manager
Joseph Neusu

Direct Booking Rockstar at Adclick Africa

Joseph Neusu

Direct Booking Rockstar at Adclick Africa

You will also get an opportunity to discuss in detail your marketing challenges with hotel marketing professionals.