OTA commissions are hurting hotel revenues worldwide.
We are bringing together hoteliers and digital marketing experts to discuss trends, strategy and, of course,
Our exciting line up of travel marketing experts will unpack the latest travel shopping trends, insights and Innovative strategies that will put you in the driving seat. We have gone to great lengths to make this Indaba a ground breaking event that will equip hoteliers, revenue managers and decision makers like yourself with the requisite direct booking knowledge and skills.
The agenda for this full-day event is a hand-picked selection of carefully curated content structured to help you win the direct bookings battle. With OTAs reportedly spending over $6 billion in ad spend, you cannot afford not to attend as you might see you distribution costs exploding exponentially year after year.
You will also get an opportunity to discuss in detail your marketing challenges with hotel marketing professionals.
Additionally, industry leaders from South Africa Tourism, FEDHASA, Department of Tourism & Cape Town Tourism will share priceless insights and policy issues regarding the industry in South Africa.
Come to the Direct Bookings Indaba 2017 to benchmark, strategise, and network with likeminded professionals – and walk away with invaluable knowledge. Unlike any other event or expo, our sole focus is to empower you to take back control of your online presence.
Modern travel shopper journey – How consumer behavior has changed
Using social media in travel marketing
How innovative advertising drives direct bookings
Word of mouth in social and online media:
the direct booking journey
The art & science of a winning hotel website
Re-gaining control over customer relations in hospitality
Wifi marketing – How to maximize guest on-stay engagement
Revenue & Spending – Converting direct bookers into big spenders
Who should attend?
- General Managers
- Chief Financial Officers
- Chief Marketing Officers
- Digital Marketing Managers
- Social Media Communinty Managers
- Marketing Managers
- Marketing Co-ordinators
- Public Relations Managers
- Business Developme Executives
- Sales Professionals
- Service Managers
- Guest Services Managers
AdClick Africa Group
Velly Bosega is the Founder and CEO of AdClick Africa Group. He is also the publisher of SME South Africa, an online publication dedicated to SMEs and entrepreneurs in South Africa. Velly has spent the past 13 years in the media and marketing industry. He also sits on the Mobile Marketing Association of South Africa (MMASA) and The Association of Christian (ACM) Media board.
Total Revenue Specialist
Derek Martin is the founder of TrevPAR World and is a Total Revenue Specialist with over 10 years of hospitality experience across brands such as Pan Pacific Hotel Group, Carlson Rezidor, Leading Hotels of the World as well as IHG. With expertise in Revenue Management, social media, marketing, e-commerce, guest reviews as well as value based pricing TrevPAR World specialises in the commercial readiness of hotels of all sizes, the opening of new build hotels as well as revenue generation in forms of consultancy. TrevPAR World has strategic partnerships with Stenden South Africa, Northside Consulting as well as Guest Revu, all three partnerships are formed to ensure that they can maximise on the ever changing hospitality dynamic.
Founder & Managing Director
Marcus Zandhuis is founder of CapeTownMagazine.com, Cape Town's no.1 online magazine, reaching 980 000 local and international visitors per month. With a background of concept as well as business development his passion is creating things that work.
Having developed and implemented his own methodologies around media and social media successfully, Marcus has proven that original thinking still beats big budgets. Driving the ultimate result home for a client/reader across all platform is the every day inspiration.
Apart from that Marcus loves a 6am Lion's Head or a 6pm glass of Richard Kershaw Chardonnay.
Guest Loyalty Professional
Didimalo Molefe is a Marketing and Communications Coordinator at AdClick Africa. Has a Strategic Marketing and Business Science Post graduate qualification from Witwatersrand. During her studies Brand development and Brand awareness was her greatest strengths, thus obtaining a distinction in Strategic Brand Management. She also understands the core fundamentals of digital marketing and daily works on implementing digital platforms as a core strategy for brands to engage and reach their market. She has a passion for travelling and is intrigued about different cultures and languages.Has travelled all nine provinces and different parts of Asia, and Europe. If she is not half-way around the world, she is developing digital strategies for businesses in the tourism and hospitality industry.
Hotel Marketing Specialist
Chris Fanner is the Business Development Manager for Guerilla Marketing, a specialist digital agency for the travel & tourism industry. He gained his Bcomm Degree in Marketing and Business Management. He focused his studies in Business Management & Marketing, getting a distinction in both subjects. This later led him to help a start-up company based in South Africa to expand its operations into other African countries such as Botswana. Inevitably his passion for the travel and tourism industry was ignited. When Chris is not participating in an extreme sports, he is travelling around popular destinations. He also has a passion for knowledge and hopes to connect the world to South African Tourism.
Zilé de Kock
Dyer Island Cruises, Marine Dynamics
Zilé de Kock is the Marketing Manager for Dyer Island Cruises, Marine Dynamics and International Marine Volunteers. Zilé started studying Human Movement Studies at the University of Stellenbosch, but exchanged that quickly for the Tourism Industry. She is passionate about this industry and have been working for the companies since 2005. Responsible and Sustainable Tourism is her passion. Zilé loves the outdoors – camping and running is number one on the list. Zilé hope to stay an ambassador for South Africa for years to come in the Tourism Industry.
Direct Booking Rockstar
Joseph Neusu is the Business Unit Manager for Guerilla Marketing, a specialist digital agency for the travel & tourism industry. He is a skilled and experienced digital marketer with over 8 years in the industry with keen interests in strategy, mobile, customer engagement, latest marketing tech, data and performance marketing. Joseph has a vision for the accelerated growth of digital marketing in Africa.
Other speakers will be from the following industry stakeholders: SAT, Dept, cape town tourism.