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OTA commissions are hurting hotel revenues worldwide.
Come to the DBI 2017 to learn how your hotel can reverse this trend

We are bringing together hoteliers and digital marketing experts to discuss trends, strategy and, of course,
how to power those all-important direct bookings.

Our exciting line up of travel marketing experts will unpack the latest travel shopping trends, insights and Innovative strategies that will put you in the driving seat. We have gone to great lengths to make this Indaba a ground breaking event that will equip hoteliers, revenue managers and decision makers like yourself with the requisite direct booking knowledge and skills.

The agenda for this full-day event is a hand-picked selection of carefully curated content structured to help you win the direct bookings battle. With OTAs reportedly spending over $6 billion in ad spend, you cannot afford not to attend as you might see you distribution costs exploding exponentially year after year.

You will also get an opportunity to discuss in detail your marketing challenges with hotel marketing professionals.

Additionally, industry leaders from South Africa Tourism, FEDHASA, Department of Tourism & Cape Town Tourism will share priceless insights and policy issues regarding the industry in South Africa.

Come to the Direct Bookings Indaba 2017 to benchmark, strategise, and network with likeminded professionals – and walk away with invaluable knowledge. Unlike any other event or expo, our sole focus is to empower you to take back control of your online presence.

Agenda 2017:

Modern travel shopper journey – How consumer behavior has changed

Using social media in travel marketing
.

How innovative advertising drives direct bookings

Word of mouth in social and online media:
the direct booking journey

The art & science of a winning hotel website
.

Re-gaining control over customer relations in hospitality

Wifi marketing – How to maximize guest on-stay engagement

Revenue & Spending – Converting direct bookers into big spenders

Who should attend?

  • Hoteliers
  • General Managers
  • Chief Financial Officers
  • Chief Marketing Officers
  • Digital Marketing Managers
  • Social Media Communinty Managers
  • Marketing Managers
  • Marketing Co-ordinators
  • Public Relations Managers
  • Business Developme Executives
  • Sales Professionals
  • Service Managers
  • Guest Services Managers

Our Speakers

Velly Bosega

CEO
AdClick Africa Group

Velly-Bosega

Read About Velly Bosega

Derek Martin

Total Revenue Specialist
TrevPAR

Derek-Martin

Read About Derek Martin

Marcus Zandhuis

Founder & Managing Director
CapeTownMagazine.com

Read About Marcus Zandhuis

Didimalo Molefe

Guest Loyalty Professional
AdClick Africa

Read About Didimalo Molefe

Chris Fanner

Hotel Marketing Specialist
Guerilla Marketing

Read About Chris Fanner

Zilé de Kock

Marketing Manager
Dyer Island Cruises, Marine Dynamics

Zilé de Kock

Read About Zilé de Kock

Joseph Neusu

Direct Booking Rockstar
Guerilla Marketing

Read About Joseph Neusu

Other speakers will be from the following industry stakeholders: SAT, Dept, cape town tourism.

Our Partners

Venue:

Protea Hotel
Fire & Ice

Cape Town

New Church Street
Tamboerskloof, Cape Town
South Africa, 8018

Register Now!



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